Nearly three years on, why is the Declaration Of Interdependence (DOI) still not widely known or referenced?

The chances are that most readers will not be familiar with the DOI, yet it is a great piece of work. The DOI lists principles that, like the Agile Manifesto principles, help point the way for teams working on agile projects. It was created by the founders of the Agile Project Leadership Network (APLN) to guide agile project management and rally support for an uprising of new project management thinking.

Other than believing some of the wording was a little too clever for its own good and general consumption. I did not fully understand why it had been avoided. Then I read “Made to Stick” by Chip and Dan Heath and I realized that it has the stickiness and appeal of a greased electric eel.