1) Accelerating rates of technology adoption
2) The switch to alternative energy sources to maintain GDP and meet emissions targets
3) Infrastructure projects for population growth.
These movements occurring together were spawning an explosion of projects to turn ideas into reality. This increase in project demand was christened The Project Economy by PMI in 2019.
To be fair, these trends and strategies for handling them had already existed for more than a decade. Globalization and business transformation have been discussed extensively. Eric Ries documented his lean startup methodology in 2008 as a way for organizations to adapt and experiment with new ideas and perform market tests. It provided a framework for rapid adaptation and customer-centric design that is baked into many of today’s strategies.